Social Media Marketing

With this course, you will gain a solid understanding of social media marketing and will learn how to develop and implement effective campaigns.

Content:

• Introduction to Social Media Marketing

• Brand Strategy and Personal Branding

• Target audience and buyer persona

• Content Creation

• Storytelling

• Meta Universe and Facebook Marketing 

• Instagram Marketing

• TikTok Marketing

• LinkedIn Marketing

• you have good English skills (min. B2 level) 

• you are familiar with basic computer operations, including using applications like Microsoft Office or Google Workspace

• you have interest in learning about social media platforms and how they can be used for marketing

• you have willingness to explore creative content creation and storytelling as well as eagerness to learn about various social media platforms, including emerging one

• you have some knowledge of marketing principles (preferred but not mandatory)

• you are able to commit to attending classes, participating in discussions, and completing the semester project

• Develop Social Media Strategies: Create and implement effective social media strategies tailored to different platforms like Facebook, Instagram, TikTok, and LinkedIn

• Build and Promote a Brand: Utilize brand strategy and personal branding techniques to enhance the online presence of a business or personal brand

• Engage Target Audiences: Identify and understand target audiences and buyer personas to create engaging and relevant content

• Create Compelling Content: Develop engaging content and storytelling techniques that resonate with your audience and support marketing objectives

• Leverage Social Media Platforms: Utilize features and marketing tools on various social media platforms to increase brand visibility and engagement

• Stay Current with Trends: Keep up-to-date with the latest trends and advancements in social media marketing, including the evolving Meta Universe

•  Career & Soft Skills Workshops, Company Visits

•  ReDI Mentorship Program (mentors from the IT industry)

•  ReDI Talent Pool (job listing platform)

• German Speaking Club

•  SkillBuild self-paced eLearning (by IBM & ReDI)