Social Media Marketing

With this course you will gain a solid understanding of social media marketing and will learn how to develop and implement effective campaigns.

Content:

• Introduction to Social Media Marketing

• Understanding your target audience

• Personal Branding

• Setting up a Social Media Presence

• Content Creation

• Storytelling

• Facebook Marketing

• Instagram Marketing

• LinkedIn Marketing

• Paid Advertising

• you have good English skills (B2 level)

• you are knowledgeable of basic computer terminology

• you are an advanced computer user

• you have experience with social media (Facebook, Instagram etc.)

• you have an email address

By the end of the course, you will have a strong understanding of how to create and maintain a personal brand, use storytelling to engage your audience, and effectively market yourself and your businesses on social media.

• Career & Soft Skills Workshops, Company Visits

• ReDI Mentorship Program (mentors in the IT industry)

• ReDI Talent Pool (job listing platform)

• SkillBuild self-paced eLearning (by IBM & ReDI)