Digital Marketing

• SEO (Search Engine Optimization)

• Content Marketing Strategies

• Advanced Email Marketing

• Social Media Advertising and Retargeting

• PPC (Pay-Per-Click) Advertising

• Data Analytics and Conversion Rate Optimization

• Advanced Social Media Marketing

• Content Promotion

• Affiliate Marketing

• Marketing Automation and CRM Integration

• Digital Marketing Trends and Future Predictions

• you have good English skills (B2 level)

• you are confident with using a computer and software tools

• you have completed our Social Media Marketing course or

• you have general knowledge of marketing, target audience, bayer persona etc.

• you have interest in digital marketing

By the end of this course you will gain a comprehensive skill set to navigate and excel in the intricate landscape of advanced digital marketing by being able to

• navigate Google's algorithm, conduct advanced keyword research, and implement on-page/off-page strategies

• create effective strategies for Google Ads, optimize keywords, and enhance ad testing

• develop strategies for brand positioning

• develop advanced strategies for major social media platforms, optimize retargeting campaigns, and analyze ad performance

• implement analytics tools, track conversions, and optimize for improved user experiences

• manage affiliate programs effectively, recruit affiliates, and navigate legal considerations.

• Career & Soft Skills Workshops, Company Visits

• ReDI Mentorship Program (mentors in the IT industry)

• ReDI Talent Pool (job listing platform)

• SkillBuild self-paced eLearning (by IBM & ReDI)