Introduction to Digital Marketing

• SEO (Search Engine Optimization)

• Content Marketing Strategies

• Advanced Email Marketing

• Social Media Advertising and Retargeting

• PPC (Pay-Per-Click) Advertising

• Data Analytics and Conversion Rate Optimization

• Advanced Social Media Marketing

• Content Promotion

• Affiliate Marketing

• Marketing Automation and CRM Integration

• Digital Marketing Trends and Future Predictions

• you have good English skills (B2 level) 

• you are familiar with basic computer operations, including using applications like Microsoft Office or Google Workspace

• you have interest in digital media, online platforms, and how businesses can leverage digital channels for marketing purposes

• you have openness to learning new tools and techniques in digital marketing and active participation in class activities, discussions, and practical exercises

• you are able to commit to attending classes, participating in discussions, and completing the semester project

By the end of this course you will gain a comprehensive skill set to navigate and excel in the intricate landscape of advanced digital marketing by being able to..

• Create basic digital marketing strategies tailored to different audiences

• Implement SEO and SEA tactics to improve website visibility

• Use social media platforms effectively to promote content and engage audiences

• Develop email marketing campaigns to nurture leads and drive conversions

• Analyze and interpret web analytics to measure the success of marketing campaigns

• Understand and apply affiliate marketing techniques

• Stay informed about digital marketing trends to adapt strategies accordingly

• Be ready to dive deeper into specialized areas of digital marketing in future, more hands-on courses (e.g. SMM course)

•  Career & Soft Skills Workshops, Company Visits

•  ReDI Mentorship Program (mentors from the IT industry)

•  ReDI Talent Pool (job listing platform)

• German Speaking Club

•  SkillBuild self-paced eLearning (by IBM & ReDI)