Digital Marketing & SEO

• Digital Landscape, various channels, platforms and audiences

• Social Listening to optimize marketing strategies

• Building target audience

• Social media marketing

• Brand management

• Content Marketing

• Measuring ROI

• E-Commerce

• Content creation tools

• Marketing and

• SEO techniques to improve website visibility in search results

• Create, optimize and measure performance of pay-per-click campaigns

• Choosing the right content marketing for different audiences and different social media platforms

• Audience segmentation and Email marketing

• Marketing and product management

• Omnichannel Messaging

• Job Readiness: Soft skills through career trainings geared towards preparing you for job applications & interviews, networking events and job fairs.

• You will learn from experts in the industry to start a career in tech.

• You are able to understand and speak English.

• You can commit at least 10 hours a week (classes + self-study). 80% attendance of the course is required for graduation.

• You are familiar with basic computer terminology.

• You are confident with using a computer and software tools

• You have interest in digital marketing.

• What Does a Digital Marketer Do?

• Digital Marketing 101

• What is SEO and How Does it Work?

• Enhance your career opportunities in a digital landscape

• Learn how to develop and implement marketing strategies across multiple channels

• Develop skills that will help you stand out in an ever-changing and competitive market

• Apply for roles such as Digital Marketing Specialist, Social Media Manager, SEO Specialist, Content Marketer, Digital Analyst etc.

• Support business' growth by effectively marketing their products and services

• Use the skills for personal branding and effectively engage with your audience

• Career & Soft Skills Workshops, Company Visits

• ReDI Mentorship Program (mentors in the IT industry)

• ReDI Talent Pool (job listing platform)

• SkillBuild self-paced eLearning (by IBM & ReDI)

• You should expect to spend a minimum of 8 hours for career workshops or trainings during the semester.